A Brand Store-y

Hello, come on in! I’m so glad you’re here. 

Welcome to Truxx Collective: An idea and a labor of love borne of shared family moments, unexpected treasures and that undefinable bond between women.

I fell in love with the idea of entrepreneurship from a young age, watching my family work hard to achieve their vision of an ethics and people-first business in trucking. To honor that foundation, “Truxx” emerged. I picked the word “collective” because I hope Truxx will be more than just a store. We want to be a warm, familiar and delightful haven for our guests.

Style is all about your experiences. There is always something to look forward to, whether it’s an unexpected compliment, expressing yourself through the perfect outfit or the fun of shopping with a friend. Each piece in the closet evokes a memory.

Many years spent working in fashion has taught me so much – not just about clothes, retail and styling, but about people, relationships and life, and how style is woven into our experience. I have a tremendous amount of love, admiration and respect for all the hardworking women I have encountered, each of whom taught me a unique perspective. 

Working with people, whether it’s helping find what they are looking for, style them for pivotal life moments, edit their wardrobe and improve their confidence or just giving them a space to breathe, browse and have a friendly interaction – this is why I do what I do.

Truxx Collective has been a dream ever since I can remember, and I am so lucky to be turning my passion and creative outlet into a reality. My favorite part of this journey has been the curation of a beautiful space and the anticipation of serving my wonderful clients … and now we are here!

I can’t wait to share this with you all, and I hope you’ll follow along.


Laura Watkins
Owner & Buyer



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